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A presence on social media can do wonders for a company's brand. For the best example, look no further than Wendy's Twitter account: After pivoting to a sassier, oft-"savage" brand voice on the platform and making user responsiveness a priority last year, the company increased its Twitter following by 300,000 users in just six months.
Not every company can (or should) start roasting potential customers or drop literal beef mixtapes about competitors. That's where social media marketing professionals come in: They determine the best methods of interacting with an audience based on the company's unique brand in the hopes of increasing its following and revenue.
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Through videos, quizzes, and other learning resources across 38 hours of content, you'll learn how to increase an account's reach and attract more clients, with the end goal of selling more products. Stuck on a lesson or curious about your progress? Not a problem: You'll get feedback from experienced instructors whenever you need it. Once you complete all 12 training modules, you'll receive a résumé-boosting certification from the Silicon Valley Digital Marketing Institute.
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